As mentioned throughout this site, and specifically here, we will often take the time to put together 2D motion visualizations (in video) in order to “look ahead” to what a product might look and feel like – long before the actual (and drawn-out) pain of detailed wireframing, design and coding.

For the recent Verizon Apps store project, we wanted to provide Verizon management with a preview of how the interface might look in both a smartphone format as well as a tablet format. We also wanted to preview enhanced media types (e.g. video) in the interface long before the development schedule would get to that advanced version of the application.

This is our “Shoot for the Moon, Land on the Roof” motto in practice.

In this short motion comp, an early design version of the Apps store opens on a smartphone showing … Read More »

After a year of design and development, the new Verizon Apps store has launched to about 4 million devices, and will roll out to a total of around 22 million devices by the end of July, 2012.

The store is a ground-up redesign of the storefront application pre-loaded to the majority of Verizon Android devices. ADG was hired in January of 2011 to conduct a tactical redesign of Verizon’s prior store, and then a wholesale redesign of the store – for both smartphones and tablets – to be launched in 2012.

Key Features
Monochromatic framework to present highly flexible merchandising options
Simple UI controls with clear catalog navigation cues
Dramatically improved merchandising options for developers
“Responsive” mobile GUI to handle screen sizes resolution from wrist-top devices up to – potentially – tv screen size devices.
Full-screen dynamic wallpaper backgrounds, changing the face of the store daily
Support … Read More »

The ADG-redesigned Verizon apps store is featured multiple times in the conference highlights reel from VDC 2011 in Las Vegas.

ADG at 02:43, 03:03 and 03:45.

You can watch the keynote announcement of the ADG redesign by Marni Walden, Verizon Chief Marketing Officer, including the ADG-produced video, here.

Verizon Wireless previewed its redesigned mobile app storefront – designed by Applied Design Group – at the Verizon Developer Community (VDC) Conference which took place Sept. 13-14 in Las Vegas.

The new storefront, featuring an integrated search engine from Chomp, will allow Verizon Apps customers to search for apps not just by the name of the app, but based on what the app does.

Applied Design Group was hired in February of this year to perform a tactical design refresh on the existing Verizon on-device portal, and then the complete redesign of the portal, which was announced by Marni Walden, Verizon CMO, during her keynote address to open the conference. (You can find the webcast, including the keynote video produced by ADG, here.

Tim Smith, ADG Principal, was a featured speaker at the conference on both days, discussing the strategy and philosophy behind … Read More »

Verizon announced its new developer portal and on device application storefront – designed by ADG – at their VDC 2011 conference in Las Vegas on September 13th.

Applied Design Group was selected in February to design the on device app store that will be deployed Fall 2011 throughout the Verizon network, and the new design and beta application were first revealed at the conference this week.

ADG was also tapped to produce the product overview video presented by Verizon CMO Marni Walden in her opening keynote for the conference (shown here).

We’ll be posting more details about the new Verizon app store design as we get closer to the actual launch, but we’re happy to finally let everyone know – besides friends and family – what we’ve been so busy with for the past seven months now. No details to release at … Read More »

ADG’s Tim Smith will be speaking at the 2011 Verizon Developer’s Conference in Las Vegas on September 13th and 14th. Topic: what we’ve been up to for the past six months.

Conference site here.