WeatherBug is a leading source of weather information and a top destination for consumers worldwide. Through their website, desktop application, smartphone and tablet applications, more than 22 million users turn to WeatherBug for accurate weather data each month.

WeatherBug approached ADG to conduct a brand and product audit of their digital product line and design a next-generation look and feel that could translate across all platforms. We produced a wide range of design comps and full-motion visualizations introducing unique new ways of depicting weather using time and location-based motion graphics, including a new concept of weather-as-story.

Google Play Reviews

“Finally a fresh and attractive interface. The colors, font, graphics all top notch.”

During the course of the strategic design project, WeatherBug asked ADG to perform a tactical UI refresh of their flagship mobile product: WeatherBug Elite for Android.

Launched in January of 2013, … Read More »

Lumin makes Macworld’s “The Week in iOS Apps”.

Here’s what they wrote:

You’ve heard of “augmented reality?” Well the $2 Lumin app for iPhone offers something different—“magnfied reality.” That is, it actually turns your iOS device into a magnifying glass, letting you lock onto a detail with the camera and showing that detail at ten times its actual size, a feature that can be used for everything from getting a close look at fine print on contracts to checking your makeup without a mirror. The newest update to the app lets users share closeup images to Facebook or Instagram, or save them automatically to Dropbox. Finally: An app that brings 21st century technology to the task of examining your zits.

I have to say though that we didn’t actually have “zits” in mind when we designed this app …

Article is here.

Macworld product page … Read More »

Nice review of Lumin, anecdotally, from Macdrifter.

Read the full review here.

Good review of Lumin by Adam Engst at the venerable TidBITS site.

Link is here.

Steve Hayden, Vice-Chairman of Ogilvy Worldwide (and co-creator of Apple’s famous 1984 spot) featured Intelevision in his keynote at Ad-tech San Francisco 2009. Here’s a clip from an interview with Steve, and more comments on Intelevision, after his keynote.