So the story goes like this: around 1993-94 Red Sky (the agency I started then) was creating floppy (!) and CD-ROM-based multimedia presentations (using Director) when the Internet happened. On a whim – I think it was initiated by Red Sky co-founder Joel Hladecek – in 1995 we decided to create a concept piece and send it to Nike – who had no website – out of the blue. No introduction. We created this weird piece and sent it up to Beaverton expecting nothing. Instead they invited us up immediately to talk.

We ended up being asked to design the first Nike website (and many other Nike projects) to be launched simultaneous with the 1996 Summer Olympics in Atlanta (or @tlanta as we labeled it).… Read the rest