It’s only been a little over 10 years, but web retrospectives still have the potential to make one feel old when they re-introduce projects you worked on with phrases like:

But it’s true. In an article on adage.com Kevin Maney recalls the Miller Beer Pager (created by Red Sky back in the mid-90′s – ancient history) and suggests that those early web “apps” were – like today’s early mobile apps – just the appetizers.… Read the rest

Trying to tap into peer-to-peer marketing before anyone knew what the hell they were doing, Red Sky created the Beer Pager for longtime client Miller Brewing in 2000. The concept was to build a downloadable desktop widget that you could use to “page” your friends to organize impromtu “Miller Times”. The thing kind of got out of control. My favorite story was when we discovered that another client of ours was using the Beer Pager throughout the company to schedule meetings & conference rooms.Clay Jensen, Red Sky Art Director, gets credit for the concept and directing the extraordinary (Alias Wavefront) modeling and animation in this piece.… Read the rest

VRL was an extensive promotion to connect bits and atoms for Miller Brewing. Specially marked six-packs of Miller Light had codes imprinted under the bottle caps. Red Sky created a full-blown fantasy racing environment online where fans could exchange those codes for NASCAR basics: a driver, a manager, car upgrades, tires, etc. And then race in brackets throughout the year against other players. The Red Sky system spawned an entire ecosystem of related sites where they traded racing tips, insults and even codes. View Detail for the splash Flash intro to the VRL experience.

Best In Show across all media categories in the 2002 International Food and Beverage awards, and Gold medal in the interactive category.… Read the rest