As mentioned throughout this site, and specifically here, we will often take the time to put together 2D motion visualizations (in video) in order to “look ahead” to what a product might look and feel like – long before the actual (and drawn-out) pain of detailed wireframing, design and coding.

For the recent Verizon Apps store project, we wanted to provide Verizon management with a preview of how the interface might look in both a smartphone format as well as a tablet format. We also wanted to preview enhanced media types (e.g. video) in the interface long before the development schedule would get to that advanced version of the application.

This is our “Shoot for the Moon, Land on the Roof” motto in practice.

In this short motion comp, an early design version of the Apps store opens on a smartphone showing … Read More »

After a year of design and development, the new Verizon Apps store has launched to about 4 million devices, and will roll out to a total of around 22 million devices by the end of July, 2012.

The store is a ground-up redesign of the storefront application pre-loaded to the majority of Verizon Android devices. ADG was hired in January of 2011 to conduct a tactical redesign of Verizon’s prior store, and then a wholesale redesign of the store – for both smartphones and tablets – to be launched in 2012.

Key Features
Monochromatic framework to present highly flexible merchandising options
Simple UI controls with clear catalog navigation cues
Dramatically improved merchandising options for developers
“Responsive” mobile GUI to handle screen sizes resolution from wrist-top devices up to – potentially – tv screen size devices.
Full-screen dynamic wallpaper backgrounds, changing the face of the store daily
Support … Read More »