iPhone App Prototyping in Director

Posted in Latest, Thoughts, Tim Portfolio, Work - November 19, 2009 - tim

The question constantly comes up on iPhone developer forums: what’s the best way to prototype an iPhone app concept without heading straight to Objective C?

There are great arguments for all of the traditional forms of rapid prototyping: paper, Visio, Photoshop layer comps, XHTML mockups, etc. But the two methods we’ve come to use more of over time are not the most obvious – certainly not the easiest.

As discussed in a previous post (here) we use Keynote (on the Mac) a lot for wireframe and rough prototype development. What’s key is the ability to work at pixel-perfect scale (to the target environment) and (as with Viso and other layered environments) to “page” through comps with perfect image registration. Unlike Viso (and Omnigraffle) I find Keynote much easier to organize and craft into everything from high-gloss presentations and walk-throughs for clients to hard-core detailed wireframe specs (pixel-registry) for designers and developers. Decks can be output in everything from Powerpoint to Quicktime to XHTML to PDF.

The other rather unexpected tool we use – especially for high-impact conceptual presentations – is Director. I’m a Director hack from way back and just can’t give up on it although Flash has largely eclipsed it these days. We’ve created iPhone (and other app) presentations that look and feel damn near like the final product – including interactivity, beautiful UI animation, pixel-perfect resolution, etc. We’ve even built into presentations the ability to trigger environmental conditions such as orientation, shaking, voice/audio input, etc. to demonstrate app response (see above comp).

This takes a bit of work, but the results can be outstanding. Since it’s so true that the later in a production process you change design, the more expensive it is, I feel like it is often justified – especially if you’re doing something new or weird – to comp up as realistic an experience of a proposed app as you can. Director does this in spades (using the same assets – usually out of Photoshop – that are going to go into the app anyway) as early in the process as you want.

It ultimately boils down to best tool for the job. I’m the first to admit that when starting a new UX project the first couple of hours are actually on the deck with a big pad of paper and a beer. But when you need to start getting others on board – product managers, investors, partners, designers, developers – the extra effort in prototyping / visualization using one of these tools usually pays off handsomely.

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Shoot for the moon …

Posted in Inspiration, Latest - November 11, 2009 - tim

In a recent article in The New Yorker (“Man of Extremes”, October 26, 2009), James Cameron says “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success”.

It’s a bit of a mouthful, but I agree wholeheartedly.

Those who worked at Red Sky back in the day will remember our oft-repeated (ad nauseum) motto of sorts:

“Shoot for the Moon. Land on the Roof.”

Same idea, but I like our way of saying it better. I wish more projects these days were seemingly inspired by such a risk-seeking position. Everything feels very tentative these days.

(Thanks to John Gruber for calling this out.)

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U.S.Cellular Icons

Posted in Featured Projects, Tim Portfolio, Work - November 3, 2009 - tim

U.S. Cellular needed an updated icon set to reflect new branding from Hal Riney / Publicis. The final collection included 45px2, 63px2 and high-resolution Photoshop icons drawn from modified stock, 3D models and original illustration.

USC has launched dedicated device landing pages for all of their smartphone class devices in their network using the new icons and device landing pages designed internally.

The default mobile landing page can be seen here.
The Blackberry landing page here.
And the Windows Mobile device page here.

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Twitter: the Beta …

Posted in Inspiration, Latest, Thoughts - - tim

It’s only been a little over 10 years, but web retrospectives still have the potential to make one feel old when they re-introduce projects you worked on with phrases like:

“Think back to the early days of the World Wide Web, just after the invention of the Netscape browser …”.

But it’s true. In an article on adage.com Kevin Maney recalls the Miller Beer Pager (created by Red Sky back in the mid-90’s – ancient history) and suggests that those early web “apps” were – like today’s early mobile apps – just the appetizers.

(more…)

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