The Miller Beer Pager
Posted in Tim Portfolio - May 1, 2001 - tim
Trying to tap into peer-to-peer marketing before anyone knew what the hell they were doing, Red Sky created the Beer Pager for longtime client Miller Brewing in 2000. The concept was to build a downloadable desktop widget that you could use to “page” your friends to organize impromtu “Miller Times”. The thing kind of got out of control. My favorite story was when we discovered that another client of ours was using the Beer Pager throughout the company to schedule meetings & conference rooms.Clay Jensen, Red Sky Art Director, gets credit for the concept and directing the extraordinary (Alias Wavefront) modeling and animation in this piece.
