Coke Design
Posted in Featured Projects, Tim Portfolio - July 1, 2000 - tim
Worked directly for Jeff Dunn, then President of Coca-Cola N.America, who requested new interactive concepts for the Coca-Cola brand online. We were specifically asked to push the edges as much as we could. Concepts ranged from Coke “widgets” (well before widgets really came along) to a radical internal communication network for Coke based on a concept by Red Sky’s then creative director Dewey Reid he called “Earth Engine”. These concepts were never implemented (difficult for the time), but informed much subsequent work for Coke.View Detail for video examples including the Coke Circles internal communication environment, Coke clock widgets (meant to be distributed widely to third party sites – long before widgets hit mainstream), and a concept for a web-connected Coke machine fulfillment display.
