Absolut DJ
Posted in Tim Portfolio - October 1, 1998 - tim
Absolut DJ was Absolut Vodka’s third website. Designed in collaboration with TBWA/Chiat New York, Red Sky built an interactive experiment in online music mixing focusing on electronic dance music and DJ culture. Featuring New York-based DJ Spooky, U.K. duo Coldcut and Japanese trio United Future Organization, Absolut DJ launched via themed parties in New York, Sundance and LA and a big international press rollout by Absolut.
Absolut DJ was one of the very earliest examples of user-collaboration. Once past the iconic animated LED Absolut bottle entrance, visitors could create their own original DJ-type compositions using looped drum beats and samples donated by each artist, mixed with visual icons and animated elements that corresponded to the samples as well as to the style of the DJ’s themselves. Compositions could then be emailed to friends who could visit a unique URL to enjoy the specific composition.
Creative Direction: Kirk Gibbons / Red Sky
Account Management: Pete Callaro / TBWA-Chiat
