Tim Smith

Tim Smith is a veteran interactive marketing strategist and designer. He has 20 years experience in technology, marketing and product development: from hands-on programming and design, to executive leadership of a pioneering interactive agency. His clients have included Absolut Vodka, Apple, AT&T, Bank of America, Charles Schwab, Coca-Cola, Hewlett-Packard, Intel, Miller Brewing, Motorola, Nike, Procter & Gamble, Samsung, Sprint, U.S.Cellular, Verizon, Wells Fargo and many others.

Co-founder of Red Sky Interactive in San Francisco in 1993, Tim led the teams responsible for many interactive firsts (e.g. Well’s Fargo’s first website, Nike’s first website, the first interactive ad banner), and a wide array of domestic and international design awards. Tim was the first interactive board member of the One Club in New York, the President of the Cyber Lions jury in Cannes in 2001, and grew Red Sky to be the third most awarded interactive design firm in the world by the late 90’s. He is the co-founder of two technology startups since Red Sky.

Tim is the strategy, technology, client relations guy at ADG. He juggles.

7D Test

Posted in Inspiration, Latest, Tim Portfolio - July 3, 2010 - tim

Not much down time here lately, but with what little I have I’ve been working out all of the details of round-tripping HD video between a host of tools: Final Cut, After Effects, SoundTrack, Compressor, etc.  Also working with ProRes for transcoding for the first time which is pretty amazing.

This short is one of those tests.  Shot with a Canon 7D using an EFS 17-55 zoom, Manfrotto tripod with fluid head mount. (I’ll put that to use later …;-)

(Update: Wow, lot’s of iPad users out there already … thanks for pointing this out. If you’re here on an iPad, Vimeo has not released the embed code for iPad video playback. Until their new HTML5 version is out – soon they say – click on the Fountain link below. The HTML5 version plays fine from their website on the iPad. Sorry for the inconvenience tablet crowd.)

Fountain from Applied Design on Vimeo.

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Radio Silence

Posted in Featured Projects, Latest, Tim Portfolio, Work - June 7, 2010 - tim

We’re still here.  Just buried on a project.  We’re within a couple of weeks of launching our first designed-from-scratch iPad app and it’s a pretty much 24×7 effort (including the India team).  App will remain a mystery for now, but we are looking for beta testers prior to launch.  If you have an iPad, watch television on a regular basis, live in the U.S. and are willing to give us some feedback let me know.

We’ll make an announcement here (among other places) once we hit the app store.

Burn a candle for us!

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iPad Emulation

Posted in Featured Projects, Latest, Tim Portfolio, Work - April 6, 2010 - tim

So the iPad was released to the wild last Saturday, and for most developers it was their first chance to have actual hardware to test on.  Sure there’s the emulator, but that’s just not the same.

I’ve been working on a project for weeks now involving a high-def (H.264) video of an iPad application (for a pitch) and the problem has been how to build something believable from something you’ve never even seen (in real life).

As an example, part of the video involves using the iBooks application.  The only source materials available before Saturday to work with were low-res screen shots from Apple, and their Guided Tours videos (which is why I was obsessed by knees the other day).

(more…)

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Allison’s Book

Posted in Featured Projects, Latest, Thoughts, Tim Portfolio - January 19, 2010 - tim

With the impending release of something book or tablet-like from Apple (next week) I thought it would be interesting to pull the following story from the archives.

Allison’s Book was the first story in a trilogy (never completed) describing the use of new consumer electronic devices in the near future (long past now). This was written I think around 1991-92 and describes events in the distant technological wilds of 1998. Suffice to say, it’s now 2010 and we’re still not there. Keep in mind, this was written just shortly after the Apple Newton appeared and long before things like iCal (2002), the consumer Internet, browsers, the iPod, desktop / mobile synchronization, home networks, etc. were in play.

It would be pretty funny if the name I used for Allison’s Book – the iBook – did in fact turn out to be the case. Gruber likes it.

It is the year 1998.

School is starting in another week and Allison has, like the other tenth graders at her school, appeared to collect her textbooks for the year. She’s on her bike. That’s no problem because her textbooks – everything she will need for the year, including all referenced texts, workbooks, and quizzes – are given to her on a small disk that costs her about $20. She fills out the check provided by her mother, drops the disk in her small school bag over her shoulder – where it will be carried with her the entire year – and heads back home to peruse the year’s texts.

Allison’s new school disk can be read by either her desktop computer in her room, or her portable electronic book she was provided with by her school her first year there. The day is nice so she heads for the front porch swing with the portable. This machine can be held in the hand or propped in the lap much like any book. It runs on rechargeable batteries charged by the holder on her desk in her room. The iBook 1, as the kids so fondly refer to it, has two screens, both color and both as easy to read as the books still on the shelves in her parents house – easier in fact, because the screen adjusts its backlighting automatically for the ambient light, even in a dark room or bright sunlight.
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  1. Or Interactive Book.  I’ll be pretty surprised if this is what Apple actually names their new tablet.  John Gruber has in fact suggested this also.
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Amsterdam Talk

Posted in Latest, Thoughts, Tim Portfolio, Work - January 14, 2010 - tim

A few people have requested copies of the talk I gave last year in Amsterdam, so here it is:

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iPhone App Prototyping in Director

Posted in Latest, Thoughts, Tim Portfolio, Work - November 19, 2009 - tim

The question constantly comes up on iPhone developer forums: what’s the best way to prototype an iPhone app concept without heading straight to Objective C?

There are great arguments for all of the traditional forms of rapid prototyping: paper, Visio, Photoshop layer comps, XHTML mockups, etc. But the two methods we’ve come to use more of over time are not the most obvious – certainly not the easiest.

As discussed in a previous post (here) we use Keynote (on the Mac) a lot for wireframe and rough prototype development. What’s key is the ability to work at pixel-perfect scale (to the target environment) and (as with Viso and other layered environments) to “page” through comps with perfect image registration. Unlike Viso (and Omnigraffle) I find Keynote much easier to organize and craft into everything from high-gloss presentations and walk-throughs for clients to hard-core detailed wireframe specs (pixel-registry) for designers and developers. Decks can be output in everything from Powerpoint to Quicktime to XHTML to PDF.

The other rather unexpected tool we use – especially for high-impact conceptual presentations – is Director. I’m a Director hack from way back and just can’t give up on it although Flash has largely eclipsed it these days. We’ve created iPhone (and other app) presentations that look and feel damn near like the final product – including interactivity, beautiful UI animation, pixel-perfect resolution, etc. We’ve even built into presentations the ability to trigger environmental conditions such as orientation, shaking, voice/audio input, etc. to demonstrate app response (see above comp).

This takes a bit of work, but the results can be outstanding. Since it’s so true that the later in a production process you change design, the more expensive it is, I feel like it is often justified – especially if you’re doing something new or weird – to comp up as realistic an experience of a proposed app as you can. Director does this in spades (using the same assets – usually out of Photoshop – that are going to go into the app anyway) as early in the process as you want.

It ultimately boils down to best tool for the job. I’m the first to admit that when starting a new UX project the first couple of hours are actually on the deck with a big pad of paper and a beer. But when you need to start getting others on board – product managers, investors, partners, designers, developers – the extra effort in prototyping / visualization using one of these tools usually pays off handsomely.

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U.S.Cellular Icons

Posted in Featured Projects, Tim Portfolio, Work - November 3, 2009 - tim

U.S. Cellular needed an updated icon set to reflect new branding from Hal Riney / Publicis. The final collection included 45px2, 63px2 and high-resolution Photoshop icons drawn from modified stock, 3D models and original illustration.

USC has launched dedicated device landing pages for all of their smartphone class devices in their network using the new icons and device landing pages designed internally.

The default mobile landing page can be seen here.
The Blackberry landing page here.
And the Windows Mobile device page here.

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AAA iPhone App

Posted in Featured Projects, Latest, Tim Portfolio, Work - August 6, 2009 - tim

AAA’s legendary roadside assistance is available easily through this app. Avoid waiting on the phone and receive confirmation that the information sent to AAA is correct. Using the location of your iPhone a roadside assistance request is a few simple steps away. Select the type of breakdown and AAA assures your information is delivered to a local roadside problem-solving technician for quick response.

ADG performed all the UX, design and graphic production for this application which launched in July ‘09. Most of the app is actually HTML presented in an Objective C (iPhone app) wrapper which serves to capture the user’s location on launch. The challenge was to present a web app that looks and feels like the experience most users are familiar with in a native iPhone application.

Download the app here.

A sample of the design specification created by ADG can be downloaded here.

ADG worked with the exceptional development team at Sofmen, Inc.

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UI/UE Design

Posted in Tim Portfolio, Work - June 24, 2009 - tim

We do a lot of wireframes and have refined our process over the years to produce documents that are clear and understandable to both (non-technical) clients and (technical) development teams (not an easy task). For most projects clients get clear, step-wise, and carefully annotated wireframes key-matched to comps for simple review. We produce our wireframes using Keynote and a production process by which UI elements are presented at pixel-perfect dimensions: in both wireframe and design comp form. This makes the planning and design documents useful throughout the development process. The version-matched final assets are typically delivered in PSD files with layer comps keyed directly to the wireframes. We get rave reviews for our documentation, from both clients and development teams, and our approach has been effectively used for desktop, web and mobile application design.

Click the graphic above to see a couple of sample project fly-throughs.

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Intelevision Launch

Posted in Featured Projects, Latest, Tim Portfolio, Work - March 29, 2009 - tim

Here’s a sneak preview of a couple of screens from the impending production launch of Intelevision.

If you are going to be at Ad:tech San Francisco this year, make sure you catch Steve Hayden’s keynote on Tuesday, April 21. We think it may be one of the more interesting presentations.    ;-)

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