Radio Silence

Posted in Featured Projects, Latest, Tim Portfolio, Work - June 7, 2010 - tim

We’re still here.  Just buried on a project.  We’re within a couple of weeks of launching our first designed-from-scratch iPad app and it’s a pretty much 24×7 effort (including the India team).  App will remain a mystery for now, but we are looking for beta testers prior to launch.  If you have an iPad, watch television on a regular basis, live in the U.S. and are willing to give us some feedback let me know.

We’ll make an announcement here (among other places) once we hit the app store.

Burn a candle for us!

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iPad Emulation

Posted in Featured Projects, Latest, Tim Portfolio, Work - April 6, 2010 - tim

So the iPad was released to the wild last Saturday, and for most developers it was their first chance to have actual hardware to test on.  Sure there’s the emulator, but that’s just not the same.

I’ve been working on a project for weeks now involving a high-def (H.264) video of an iPad application (for a pitch) and the problem has been how to build something believable from something you’ve never even seen (in real life).

As an example, part of the video involves using the iBooks application.  The only source materials available before Saturday to work with were low-res screen shots from Apple, and their Guided Tours videos (which is why I was obsessed by knees the other day).

(more…)

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Amsterdam Talk

Posted in Latest, Thoughts, Tim Portfolio, Work - January 14, 2010 - tim

A few people have requested copies of the talk I gave last year in Amsterdam, so here it is:

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iPhone App Prototyping in Director

Posted in Latest, Thoughts, Tim Portfolio, Work - November 19, 2009 - tim

The question constantly comes up on iPhone developer forums: what’s the best way to prototype an iPhone app concept without heading straight to Objective C?

There are great arguments for all of the traditional forms of rapid prototyping: paper, Visio, Photoshop layer comps, XHTML mockups, etc. But the two methods we’ve come to use more of over time are not the most obvious – certainly not the easiest.

As discussed in a previous post (here) we use Keynote (on the Mac) a lot for wireframe and rough prototype development. What’s key is the ability to work at pixel-perfect scale (to the target environment) and (as with Viso and other layered environments) to “page” through comps with perfect image registration. Unlike Viso (and Omnigraffle) I find Keynote much easier to organize and craft into everything from high-gloss presentations and walk-throughs for clients to hard-core detailed wireframe specs (pixel-registry) for designers and developers. Decks can be output in everything from Powerpoint to Quicktime to XHTML to PDF.

The other rather unexpected tool we use – especially for high-impact conceptual presentations – is Director. I’m a Director hack from way back and just can’t give up on it although Flash has largely eclipsed it these days. We’ve created iPhone (and other app) presentations that look and feel damn near like the final product – including interactivity, beautiful UI animation, pixel-perfect resolution, etc. We’ve even built into presentations the ability to trigger environmental conditions such as orientation, shaking, voice/audio input, etc. to demonstrate app response (see above comp).

This takes a bit of work, but the results can be outstanding. Since it’s so true that the later in a production process you change design, the more expensive it is, I feel like it is often justified – especially if you’re doing something new or weird – to comp up as realistic an experience of a proposed app as you can. Director does this in spades (using the same assets – usually out of Photoshop – that are going to go into the app anyway) as early in the process as you want.

It ultimately boils down to best tool for the job. I’m the first to admit that when starting a new UX project the first couple of hours are actually on the deck with a big pad of paper and a beer. But when you need to start getting others on board – product managers, investors, partners, designers, developers – the extra effort in prototyping / visualization using one of these tools usually pays off handsomely.

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U.S.Cellular Icons

Posted in Featured Projects, Tim Portfolio, Work - November 3, 2009 - tim

U.S. Cellular needed an updated icon set to reflect new branding from Hal Riney / Publicis. The final collection included 45px2, 63px2 and high-resolution Photoshop icons drawn from modified stock, 3D models and original illustration.

USC has launched dedicated device landing pages for all of their smartphone class devices in their network using the new icons and device landing pages designed internally.

The default mobile landing page can be seen here.
The Blackberry landing page here.
And the Windows Mobile device page here.

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AAA iPhone App

Posted in Featured Projects, Latest, Tim Portfolio, Work - August 6, 2009 - tim

AAA’s legendary roadside assistance is available easily through this app. Avoid waiting on the phone and receive confirmation that the information sent to AAA is correct. Using the location of your iPhone a roadside assistance request is a few simple steps away. Select the type of breakdown and AAA assures your information is delivered to a local roadside problem-solving technician for quick response.

ADG performed all the UX, design and graphic production for this application which launched in July ‘09. Most of the app is actually HTML presented in an Objective C (iPhone app) wrapper which serves to capture the user’s location on launch. The challenge was to present a web app that looks and feels like the experience most users are familiar with in a native iPhone application.

Download the app here.

A sample of the design specification created by ADG can be downloaded here.

ADG worked with the exceptional development team at Sofmen, Inc.

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UI/UE Design

Posted in Tim Portfolio, Work - June 24, 2009 - tim

We do a lot of wireframes and have refined our process over the years to produce documents that are clear and understandable to both (non-technical) clients and (technical) development teams (not an easy task). For most projects clients get clear, step-wise, and carefully annotated wireframes key-matched to comps for simple review. We produce our wireframes using Keynote and a production process by which UI elements are presented at pixel-perfect dimensions: in both wireframe and design comp form. This makes the planning and design documents useful throughout the development process. The version-matched final assets are typically delivered in PSD files with layer comps keyed directly to the wireframes. We get rave reviews for our documentation, from both clients and development teams, and our approach has been effectively used for desktop, web and mobile application design.

Click the graphic above to see a couple of sample project fly-throughs.

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Intelevision Launch

Posted in Featured Projects, Latest, Tim Portfolio, Work - March 29, 2009 - tim

Here’s a sneak preview of a couple of screens from the impending production launch of Intelevision.

If you are going to be at Ad:tech San Francisco this year, make sure you catch Steve Hayden’s keynote on Tuesday, April 21. We think it may be one of the more interesting presentations.    ;-)

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Amdocs Logical Phone Interface

Posted in Tim Portfolio, Work - June 24, 2008 - tim

Proof-of-concept design for Amdocs (the back-end transaction provider for many major carriers). Click to see screens and wireframe document fly-through.

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